Proud to be Made in the USA Proud to be Made in the USA

Feb
18

The High Point Market Home Furnishings Event is the Beginning of So Much

Arriving at the High Point Market Home Furnishings Event is always met with a rush of excitement. People from all over the world arriving in a small city in North Carolina. Interior Designers, Builders, Architects, Decorators, Furnishers, and so many more related to those occupations. All of it is exciting, overwhelming, and well everything!

The High Point Market offers so much- opportunities, showcase, learn, network, explore.

High Point Market Home Furnishings Event Opportunities

If nothing else comes from your time at the High Point Market, there should be some opportunities from the High Point Market. Opportunities for your business, opportunities for clients, opportunities for a new purchase, opportunities to grow. It’s the Super Bowl event for the furnishing industry. It doesn’t mean everyone will win, but everyone will have an opportunity. Make the most of it—see it as an incredible opportunity.

High Point Market Home Furnishings Event Showcase

Want others to learn about your products? There is no better time to do this than the High Point Market. A booth, a room, a chance. A chance for someone to see your product. We create custom manufactured door hardware. We have a wall of our products. Anyone that walks by can see our product. They can touch and feel our product. They can talk to us about our product. Want to understand what this door handle means to us, why we created it, why it’s different? You can do that at the High Point Market.

High Point Market Home Furnishings Event Learning

With so many people at the High Point Market event, learning is available. Learning at one of the presentations, learning by talking to people at their booths (comes visit us at H-6175?. We love teaching!), learning by talking to anyone there. People are from all over. From Charlotte to New York City to Los Angeles to London to Dallas to Sarasota to you name it! There are old friends and new friends. Everyone there has something to teach and something to learn. Going back to an earlier idea—it’s an opportunity.

High Point Home Furnishings Event Networking

Taking the opportunity and learning point further, networking at the High Point Market may be the one thing that makes this event so special. And I don’t mean handing your business card to as many people as possible. I mean genuinely networking. Engaging with people, finding out what they do, what they like, how you can help them—it’s all at the core of the High Point Market. Yes, everyone wants to make a deal—and we’re no different, but really, we want to help good people. If that leads to a deal- so be it. If it leads to enjoying coffee together then that’s great too!

High Point Home Furnishings Event Exploring

Every time I visit the market, I take time to explore. Sure, it may lead to opportunities, learning about new things, and good networking, but more than all that is just taking it all in. The sheer size of the High Point Market is something to behold. The stated square footage (what is sq footage?) doesn’t count the free-standing buildings. In this small town of High Point, North Carolina, two times a year the city comes to life. And then you can see all of the great products and those people producing those products. What about all the ideas that people have. I mean—wow! And then the exploration creates new ideas (where do you think this article came from!). Explore the market.

If nothing else, the High Point Market is an experience. Maybe you take that experience and go one—and that’s great! But maybe you dig deep and create new opportunities, maybe you showcase your product to the right person, maybe you learn something new you can apply to your business, maybe you network with people that will be able to help your business years from now, and maybe you explore and get some walking miles in! Whatever you do, enjoy the High Point Market. It truly is our Super Bowl! See you in April!

Jan
22

A Familiar Face at the High Point Market

As you make your way around the High Point Market one thing becomes clear—there is no way you can see it all. It’s way too big and complex. Regulars know this and come with a game plan. They know where the shops and booths they want to visit are, and they go to the same places, year after year.  Sure, many make time to do a little exploring, too, but most people are most familiar with—and most comfortable in—just a few areas of the market.

This is why after many years as a vendor at the High Point Market (#HPMKT), we are still in the same spot, M-6035 of the Suites at Marketplace building on the 2nd floor. To some, this lack of variety would seem boring. There are people we don’t ever see, because we’re never in the parts of the market they frequent. But we stay in the same place on purpose because we want to become familiar. We want to build relationships.

Does our strategy work?

People walk by our booth. Some stop to look, some stop to chat, some are our current clients and old friends. Other people walk by like they are going somewhere else. All of it is good, and all of it is part of the intrigue of the High Point Market.

A couple of years ago, there we were at High Point, when a woman stopped by and looked around, inquisitively. I approached her and asked how she was doing. She looked at me like she knew me.

“I’ve been coming to this market for many years,” she explained. “I guess I’ve walked by your booth every time, because last year you just seemed familiar. This year, I decided to stop and say hi.”

We talked some more, and it turned out she’s a designer. She showed interest in our custom door hardware designs and is still a client of ours today.

Our booth remains at M-6035 at the High Point Market. And because of our consistent location, sometimes people stop by, even if it takes them a couple of years. Some become clients. Some become friends.  The High Point Market is an amazing place, a living thing that breeds relationships like the one we made with this interior designer.

Yes, our strategy works. Yes, becoming a familiar face matters.

 

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Jan
14

Longleaf Collection door hardware and bath accessories

Longleaf Collection® is a made-in-America manufacturer of door hardware and bath accessories. Located in Aberdeen, North Carolina, the company’s products include latches, locks, deadbolts, multipoint trim and mortise components. The Longleaf Collection conveys distinctive design, combining the natural properties of the hardware with its sculptured sense and precision-engineered properties.